In the past few years, CTV has become an ever-present entity across the programmatic video landscape. Countless articles have declared that CTV is the “future of advertising” and will forever change the landscape of the industry.

Why do we love programmatic audio? With 64% of the U.S. population listening to digital audio, it’s one of the best mediums to reach your audience. In fact, brands can see an ROI of 6x their investment in audio advertising.

If you’re like the growing number of brands looking to add an audio campaign, but wary of how to start, look no further. Audio ads are low cost and easy to produce. With or without professionals, it’s simple to get an audio ad up and running.

As the popularity of digital audio rises, so do its opportunities. According to eMarketer, 76% of internet users listen to digital audio. Are you taking advantage of audio yet?

With social listening you can monitor your brand, analyze your competitors, conduct market research, and determine trends in your industry.