The future of targeting
In any advertising campaign, it is important to ensure that your dollars are being spent efficiently through targeted outreach to key groups of consumers. In 2020, with limited opportunities to reach consumers with DOOH or in-person sales tactics, it is more important than ever to ensure that your digital campaign is reaching the right people and that no dollars are wasted in the process.
The problem that many advertisers face in the digital space is that accurate targeting is becoming increasingly difficult as browsers phase out the use of 3rd party cookies. Additionally, a crowded data landscape makes it hard to tell who exactly is being reached with any given ad.
LiveRamp’s IdentityLink (IDL) offers a new way of targeting consumers that addresses the core problems facing current methods of targeting. Through IDL, LiveRamp has created a way to tie many online identifiers back to a single person, allowing RTBiQ to help your campaign reach a target audience with a higher level of efficiency and accuracy. Here’s how it works:
IDL brings offline data online. Through LiveRamp, your business’ email list can be uploaded, anonymized, and converted into IDLs. Through these IDLs, RTBiQ can help your campaign serve ads across different channels in a way that ensures every ad is not only reaching a real person, but the exact person that your company needs to target. With other digital providers, dollars are inevitably wasted as ads are served to bots tied to unreliable online data. IdentityLink offers a solution that avoids wasting impressions.
Reach consumers that are otherwise unreachable. Safari does not allow 3rd party cookies and Chrome will be following in their lead soon, leaving many digital providers scrambling to find new ways to reach customers online. IDL solves this problem because it does not use 3rd party cookies to target users. Instead, IDL builds a comprehensive identity for a real person online which allows you to reach consumers that would almost be impossible to reach otherwise.
Target customers cross-channel. Since IdentityLink helps campaigns target across multiple channels, we can truly get a picture of how users are behaving cross-platform. This allows for optimization based on how consumers are engaging with ads in different spaces, giving your campaign the best opportunity to serve the message you need them to hear on the platform where they are most open to hearing it.
We know that navigating the digital ad space can be complicated and confusing. RTBiQ can help you by implementing cutting-edge industry tools to run more efficient digital campaigns and help you get the results you need.
Schedule a consultation with RTBiQ today to understand how we can help you reach targeted consumers with LiveRamp’s IdentityLink.