From direct mail to digital

From direct mail to digital: Creating a universe

Enhance your direct mail efforts with targeted, measurable digital advertising. Whether you’re interested in A/B testing your messaging online to inform your direct mail drop or want to increase touchpoints to your audience after your direct mail campaign is complete, digital is your best bet. Check out our other blogs on direct mail to find out why every direct mail campaign needs a digital companion and how to use digital advertising tactics to measure your direct mail efforts.

With programmatic advertising, you can instantly enhance the performance of your campaign by increasing messaging frequency to your direct mail households. With LiveRamp data matching, creating your digital audience is easier than ever.

Create your list in just 3 simple steps:

1. Upload your direct mail list to your RTBiQ provided LiveRamp account to match your audience to individual device IDs


2. Digital IDs are transferred for targeting on the RTBiQ platform


3. Advertising campaign starts targeting eligible households from your list