What is Attribution?
What is attribution & why is it important?
According to eMarketer, over 85% of US companies with at least 100 employees utilize digital attribution models, and with good reason! The process of tracking, analyzing, and understanding your advertising efforts can bring immense value to your present and future campaigns. Whether you’re tracking website visits or purchases of your product, attribution models can help you understand what aspects of your advertising campaign are effective and to what degree.
For example, our CTV advertising capabilities allow you to follow a customer's journey from the initial ad served on their television to their final purchase. Our attribution process provides you with insights to measure your campaign’s success, see which channels are generating the most ROAS, and adjust accordingly. You can track campaign performance through reporting on revenue, exposure, conversion delay, cross-device conversions, and website visitation.
It’s no wonder attribution reporting is so high on the list of must-haves for marketers assessing demand-side platforms. Attribution takes the guesswork out of your campaign efforts and gives you the tools to make calculated changes to your budget, creatives, ad copy, and so much more.