OPTiQ: Attribution Tracking
RTBiQ’s proprietary tagging and attribution tool
Ever wonder what happens after a user sees your ad? OPTiQ can tell you.
HOW DOES IT WORK?
OPTiQ ties site visitors and their actions back to the original impression providing optimizations and insights that mean the most to your KPIs.
The outdated technology of the cookie presents hurdles to marketers with mobile in their plans. OPTiQ solves that problem by working directly with your site’s code, rather than using cookies.
In addition to working in a cookie-challenged world, OPTiQ was designed to track any KPI such as:
Purchase / Sale Confirmation
Form Submitted
Shared Link or Article
Coupon Downloaded / Redeemed
App Downloaded
Time Spent on Landing Page
ANALYZE & REPORT
OPTiQ analyzes every aspect of every impression, allowing for more customized and insightful reporting
OPTIMIZE
OPTIQ uses all of this valuable data to decide who the most valuable users are and to maximize optimizations for live campaigns in real-time
VIEW-THROUGH & LISTEN-THROUGH ATTRIBUTION
Capture detailed website activity for all users who were exposed to your campaign but did not ultimately click on the placement
TARGET
Create retargeting audiences based on people who have visited your site
Interested in getting started? Talk with us today! LET’S TALK