Ramp up your TV targeting!
It's a great time to ramp up your Connected TV campaigns as studies are showing sizeable increases in streaming activity with folks urged to stay home. In fact, a report published last month by IAS found that nearly 9 in 10 people stream content on CTV.
Through our partnership with LiveRamp, you can leverage unparalleled data to inform your buying and target device IDs on the big screen. Now, you can be more intentional and precise with your CTV campaigns and choose from thousands of audience segments in the LiveRamp data store.
Top shoppers:
Consumer > Interest > Online Shoppers
Consumer > Social Media Followers > Brand affinity > MLB
Likely Purchase > Telephone or Communication Equipment or Services
Life events:
Activities & Services > Recently Unemployed > Travel industry
Lifestage > Recently Retired
New Mover > Recently Moved
WFH employees:
Sociodemographics > Employment > Work from home
Home Improvement > DIYers Working from home
Virtual Entertainment Seekers
Why Connected TV?
1) Hyper-targeting
Target specific audience segments so you can expand your reach and customize your message to the right audience.
2) No skipping
Not only are most ads non-skippable, commercials are shown less frequently, so viewers will be more attentive and have more patience for the ads that they do see.
3) Less waste
When you start a programmatic CTV campaign, you're reaching a highly engaged audience. Because of that, you will see less impression waste - you are able to cut through to the heart of your target.
4) Reporting
Unlike Linear TV campaigns, CTV gives you the opportunity to not only optimize top performing messages in real time, but also analyze results of each ad campaign to inform future campaign decision making.
CTV is a fast-growing format that delivers high-impact and is streaming at a home near you! To learn more about these targeting capabilities and the benefits of advertising on CTV, schedule a strategy meeting with us today!